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Everybody Hates Self-Publishing

May 20, 2021

This week on The Localist, Carrie reminisces about her time managing Jonathan Benton, Bookseller. Carrie dives in with the lessons she learned through lots of trial and error, and what she took with her to her own shop. Carrie inherited a ton of debt when she became manager, but she was able to turn it around and got the store in the black by the time she left! Her methods may have bent the rules a bit, but Carrie gives tips that are applicable to all businesses. Full show notes at

Mentioned in this episode: 

Church Street Coffee and Books


Birmingham Post-Herald 

Jonathan Benton Bookseller

Cracker Barrel 

Carrie’s Kickstarter 

Sri on Instagram 

The Localist by Carrie Rollwagen

Co-Owners of Golden Age Wine on The Localist Podcast 

Golden Age Wine

Trattoria Zaza 

Print Gocco

Hermione Granger 


Brick & Tin 

@ThinkLocalist on Instagram